Silver Quill Divisions and Categories

The IABC Silver Quill Awards are based on the parameters of IABC International’s Gold Quill Awards. They are divided into six divisions and 55 categories. This year we are keeping are two divisions specific to COVID-19 communications to allow us to recognize your hard work this year in regards to COVID-19:

• Division 5: COVID-19 Communication Management, Research and Training
• Division 6: COVID-19 Communication Skills

You may enter more than one category with your entry; however, evaluators recommend that you tailor your entry to suit the specific requirements of each category. Plus, get double the recognition for your work by entering the normal quill category and the COVID-19 category.

Division 1: Communication Management | Division 2: Communication Research
Division 3: Communication Training and Education | Division 4: Communication Skills
Division 5: COVID-19 Communication Management, Research and Training | Division 6: COVID-19 Communication Skills

2023 Call for Entries

DIVISION 1: COMMUNICATION MANAGEMENT

The Communication Management Division covers projects, programs and campaigns that are guided by a communication strategy.

Entries to this division can be submitted by any type of organization, including public and private corporations, governments, non-governmental organizations, not-for-profit organizations, partnerships, cooperatives, and educational institutions. Entrants must demonstrate how their project applied a full range of planning and management skills, including research, analysis, strategy, tactical implementation, and evaluation.

Entries may include a wide range, mix and matrix of communication materials. A single tactical execution element that formed part of the communication program may also be entered in the Communication Skills Division.
 

CATEGORY 1: INTERNAL COMMUNICATION

• Programs or strategies targeted at employee or member audiences
• Includes programs that create awareness and influence opinion or behavioral change, including those focused on ethics, morale, internal culture or change management
• May involve improving employee understanding and alignment with business direction, improving face-to-face communication, preparing employees for change, integration of organizational cultures caused by an acquisition or downsizing, an internal brand ambassador program or a program to inspire pride in the organization
• Includes integrated campaigns
   

CATEGORY 2: EMPLOYEE ENGAGEMENT

• Local, regional, national or international programs or strategies that profile the role of strategic communication as a driver in improving employee engagement
• Entries must focus on the communication elements of these programs, which could include contribution to program development and promotion through various communication vehicles and channels
• May include employee recognition and employee volunteer programs, including programs that benefit charitable or philanthropic causes, or that recognize employees’ organizational contributions or achievements in the organization
   

CATEGORY 3: HUMAN RESOURCES AND BENEFITS COMMUNICATION

• Programs or strategies targeted at internal audiences that relate to communication of health and welfare, savings and pension, stocks and compensation, or recruitment and retention initiatives
   

CATEGORY 4: CHANGE COMMUNICATION

• Communication strategies that support organizational change
• May be directed at internal or external audiences, or integrated campaigns
   

CATEGORY 5: SAFETY COMMUNICATION

• Programs or strategies that focus on improving awareness, understanding and behaviors related to safety issues within an organization
• May be directed at internal or external audiences, or integrated campaigns
   

CATEGORY 6: LEADERSHIP COMMUNICATION

• Programs or strategies that help leaders become more effective communicators, improve the quality of leadership communication within an organization, or improve leader knowledge and the ability to use communication as a business driver
• Strategies may include tool kits with speaking notes, videos, games or other tools that help leaders communicate a specific topic, and special publications with information and support for leadership communication
   

CATEGORY 7: MARKETING, ADVERTISING AND BRAND COMMUNICATION

• May include various activities designed to sell products, services, destinations, organizations or ideas to external audiences, and is generally delivered through a variety of communication vehicles and channels
• Strategies for new brands and the repositioning of existing brands in relationship to internal and external audiences
• May include brand characteristics and attributes, changes to corporate identities and design solutions that address the challenges of brand communication (must be more than a logo redesign)
• Strategic advertising campaigns designed to build brand awareness, influence opinion, motivate audience behaviors, or sell products and service
• May be directed at internal or external campaigns, or integrated campaigns
   

CATEGORY 8: CUSTOMER RELATIONS

• Strategies or ongoing programs targeted at customer audiences that educate, inform, engage or otherwise connect the organization and its employees to the customer
• Programs may influence reputation, brand awareness and loyalty, and market position
• May include relationship management, experience standards or appreciation programs, but must be focused on communication and marketing elements
   

CATEGORY 9: MEDIA RELATIONS

• Strategies or ongoing programs that use the news media as the primary channel to reach target audiences and seek to influence awareness, understanding and opinion or motivate action
• Should demonstrate the quality of media coverage and its impact on the organization—quantity of media stories alone is not considered a valid measurement in this category
   

CATEGORY 10: COMMUNITY RELATIONS

• A one-time or an ongoing program that enhances stakeholder understanding of issues affecting business operations within the community served
• Seeks to build trust and credibility with stakeholder groups generally through consultation and other communication-based activities
• Supporting strategies may include formal and informal meetings, town hall discussions, workshops, presentations, open houses, and electronic or printed material
   

CATEGORY 11: GOVERNMENT RELATIONS

• Short- or long-term programs that influence the opinion or actions of government bodies or agencies
• May seek to create awareness, or influence the attitudes and behaviors of decision-makers toward the organization or industry
   

CATEGORY 12: PUBLIC SECTOR/GOVERNMENTAL COMMUNICATION

• Programs and strategies specific to government organizations at the municpal, state, provincial, regional, federal, national or international level
• May be targeted to one or more audiences and include internal, external or integrated communication strategies or programs.

CATEGORY 13: FINANCIAL COMMUNICATION AND INVESTOR RELATIONS

• Entails strategies, tactics and tools used to share financial data and recommendations with investors and other interested parties
• Includes investor relations functions that integrate finance, communication, marketing securities laws compliance to enable effective two-way communication between a company, the financial community, and stakeholders
   

CATEGORY 14: ISSUES MANAGEMENT AND CRISIS COMMUNICATION

• Programs targeted at external and/or internal audiences that address trends, issues or attitudes that have a significant impact on an organization, such as labor relations, crises, mergers, acquisitions, public policy or environmental concerns
• Programs may demonstrate proactive planning and preventative action during an extraordinary event, or show the actions taken to address trends, issues and interest group attitudes that have a major impact on an organization
• May be directed at internal or external audiences, or integrated campaigns
   

CATEGORY 15: CORPORATE SOCIAL RESPONSIBILITY

• Programs or strategies that communicate social responsibility and encourage positive actions while building awareness and reputation and positioning the organization as a good corporate citizen
• May be targeted to multiple audiences and influence share price and customer loyalty, retention and recruitment, operational efficiency and increased sales
• Generally long-term and focused on enhancing the well-being of communities and populations through causes such as the environment, energy sustainability, food safety, economic stability, employment, poverty reduction, literacy, education, health, cultural preservation, and indigenous and heritage protection
• May be directed at internal or external audiences, or integrated campaigns
   

CATEGORY 16: NONPROFIT SECTOR COMMUNICATION

• Programs recognizing the particular challenges of the nonprofit sector
• May include multiple internal or external audiences
• Promotes nonprofit organizations or causes
• May be paid projects or pro-bono projects donated to the client by an organization, agency or consultancy; entries will generally have a small budget or none at all
• May be directed at internal or external audiences, or integrated campaigns
   

CATEGORY 17: DIVERSITY, EQUITY AND INCLUSION

• Campaigns or programs of work aimed at building a culture of inclusion for an organization, with internal or external stakeholders (or both)
• Entries must focus on the communication elements of diversity, equity and inclusion programs, which could include specific topic-based initiatives, special events or wider organizational strategies to advance diversity, equity and inclusion aims.
   

CATEGORY 18: MULTICULTURAL COMMUNICATION

• Any strategy or program targeted at more than one internal and external audience with an emphasis on various languages and/or cultural inclusion.
• These programs align internal and external communication strategies, with highly targeted audience demographics and characteristics, demonstrate the full range of communication skills, and showcase multiple areas of expertise such as media relations, employee communication, marketing, branding, crisis management, communication research and measurement.

CATEGORY 19: CLIMATE CHANGE AND SUSTAINABILITY COMMUNICATION

• Communication campaigns, programs or strategies aiming at engaging different audiences in climate change and solutions. These might include programs focused on changing climate and energy-related behaviors, consumer choices, social and cultural norms, communication patterns, and activism.
• Communication campaigns, programs or strategies focused on sustainability from a wholistic perspective of environmental stewardship, social responsibility and good governance. [Environmental Social and Governance (ESG)]
• The entries may focus on multiple internal and/or external audiences and demonstrate the use of innovative communications and strategies to support positive actions and social change.
• Entries will demonstrate the power of well researched, planned and executed communication programs to build awareness and promote positive social action, to achieve a positive impact on crucial issues such as sustainability, environmental stewardship, and climate change.

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DIVISION 2: COMMUNICATION RESEARCH

Entries in this division recognize the importance of research and measurement as a foundation for strategic communication work and a competency that’s integral to success throughout the career of a communication professional. A clear understanding of why the research was needed demonstrates its strategic value to an organization.
 

CATEGORY 20: COMMUNICATION RESEARCH

• Formative research conducted during the initial stages of the strategic communication planning process that benchmarks internal audience opinions or behaviors, profiles the marketplace or internal communication environment in which the organization operates, aligns best practices against organizational needs or informs strategic direction for internal communication programs
• May include audience analysis, competitive benchmarking, secondary research related to best practices, program or product test markets, and reputation or brand studies
   

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DIVISION 3: COMMUNICATION TRAINING AND EDUCATION

This division recognizes the mentorship and education role of consultants and communicators in developing and delivering workshops, classes, seminars or training that educates an audience about any aspect of the communication profession. This division includes all communication disciplines and professional competencies.
 

Entries in this division must demonstrate:

1. Alignment of learning outcomes to goals and objectives;
2. Alignment of assessments to specific learning outcomes;
3. Theories and practices of educational excellence; and
4. Impact outside the classroom.
    

CATEGORY 21: COMMUNICATION TRAINING AND EDUCATION

• Training or educational programs delivered to an internal or external audience that help to improve their communication competencies
• For internal audiences, this may include supervisor/manager/leader training in communication skills, presentation skills and employee ambassador development, in addition to media training, speaker’s bureau training, and other communication disciplines
• For external audiences, this may include presentations for conferences, university classes, seminars or workshops, as well as media and executive coaching
   

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DIVISION 4: COMMUNICATION SKILLS

The Communication Skills Division includes marketing and communication elements that showcase technical skills such as editing, writing, design and multimedia production. Entries in this division are generally tactical in nature. Entrants must demonstrate strategic alignment, the creative process and measurable results tied to objectives.
 

CATEGORY 22: SPECIAL AND EXPERIENTIAL EVENTS

• Planning and execution of a special event for an internal or external audience
• For internal audiences, this may include employee appreciation events, or events that mark a significant occasion such as an anniversary, internal conference or meeting, or a celebration or special retirement
• For external audiences, this may include conferences, workshops, anniversaries, official openings, product launches, road shows and customer events
   

CATEGORY 23: COMMUNICATION FOR THE WEB

• Computer-based communication vehicles defined as the end product produced for internal or external audiences, and rely on a digital communication channel for delivery.
• May include electronic newsletters, electronic annual reports, special publications, CDs or DVDs, e-cards, banner ads, buttons, pop-ups and similar material
• Generally one-way communication that offers published content online.
• Electronic and interactive communication channels such as websites, intranets, online stores, blogs, podcasts, social networks such as LinkedIn and Facebook, democratized content networks such as wikis and message boards, micro-blogging sites such as Twitter, content-sharing sites such as YouTube and Flickr, and virtual networking platforms
   

CATEGORY 24: AUDIO/VISUAL

• Communication vehicles produced for internal or external audiences using sound, images, video, apps, film, slides, CDs or a combination of these elements
• May include webinars, video, audio, podcasts, PowerPoint or other presentations, infographics, and interactive content and film
• Does not include advertising commercials or websites
   

CATEGORY 25: SOCIAL MEDIA 

• Engages internal and external audiences in conversation through social media
• Encompasses tools and practices that allow individuals and groups to collaborate and share knowledge and experiences online
• May use conversation-enabled publishing platforms such as blogs and podcasts, social networks such as Twitter, LinkedIn and Facebook, democratized content networks such as wikis and message boards, content-sharing sites such as YouTube and Flickr, enterprise social networks such as Yammer, Stack and Jive, and virtual networking platforms
   

CATEGORY 26: PUBLICATIONS

• Publications produced for internal or external audiences in all formats, including hard copy, electronic and online
• May include magazines, blogs, newspapers, newsletters or tabloids, annual reports, books, special publications, brochures and other advertising material, and similar material
   

CATEGORY 27: WRITING

This category includes writing in both print and electronic formats, includes online writing and blogs:
 

JOURNALISM

• Material in which the news media is the primary communication channel
• May include, but is not limited to, editorials, interpretive/expository articles, news releases, and feature stories
   

CORPORATE WRITING

• Material written primarily for use by an organization to inform or educate employees or external stakeholders
• May include recurring features or columns, magazines, newsletters, internal or special publications, stand-alone features, speeches and presentations, executive correspondence, scripts for corporate use, writing for an intranet, internal publications, technical writing, and annual and special reports
   

PROMOTIONAL WRITING

• Material written to persuade customers, consumers, employees or stakeholders to adopt a point of view, to perform an action. or to purchase goods or services
• May include commercials, advertising, marketing or sales promotion material, advertorials and writing for the web
   

NONPROFIT WRITING

• Material written to promote nonprofit organizations, including IABC regional and chapter events
   

SPECIAL PROJECTS WRITING

• Books (fiction and nonfiction), educational material, scripts for theatrical use, and other writing projects not covered above

   

CATEGORY 28: CREATIVE DESIGN

• Communication projects where design is central to the effectiveness of the vehicle.
• May include cartoons, drawings, paintings, collages, montages, posters, displays, bulletin boards, mobiles, invitations and special signs.
• Work may appear in book and magazine covers, posters, organizational identity (logo), product labels and packaging, direct marketing, 3D materials and illustrations.

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DIVISION 5: COVID-19 COMMUNICATION MANAGEMENT, RESEARCH AND TRAINING

The  COVID-19 Communication Management, Research and Training Division covers projects, programs and campaigns that are guided by a communication strategy. Entries to this division can be submitted by any type of organization, including public and private corporations, governments, non-governmental organizations, not-for-profit organizations, partnerships, cooperatives, and educational institutions. Entrants must demonstrate how their project applied a full range of planning and management skills, including research, analysis, strategy, tactical implementation, and evaluation. Entries may include a wide range, mix and matrix of communication materials. A single tactical execution element that formed part of the communication program may also be entered in the COVID-19 Communication Skills Division.

CATEGORY 29: INTERNAL COVID-19 COMMUNICATION

• COVID programs or strategies targeted at employee or member audiences
• Includes programs that create awareness of COVID and influence opinion or behavioral change, including those focused on ethics, morale, internal culture or change management
• May involve improving employee understanding and alignment with business direction, improving face-to-face communication, preparing employees for change, integration of organizational cultures caused by an acquisition or downsizing, an internal brand ambassador program or a program to inspire pride in the organization
• Includes integrated campaigns
   

CATEGORY 30: COVID-19 EMPLOYEE ENGAGEMENT

• Local, regional, national or international programs or strategies that profile the role of strategic COVID-19 communication as a driver in improving employee engagement or safety
• Entries must focus on the COVID-19 communication elements of these programs, which could include contribution to program development and promotion through various communication vehicles and channels
• May include COVID-19 employee recognition and employee volunteer programs, including programs that benefit charitable or philanthropic causes, or that recognize employees’ organizational contributions or achievements in the organization
   

CATEGORY 31: COVID-19 HUMAN RESOURCES AND BENEFITS COMMUNICATION

• Programs or strategies targeted at internal audiences that relate to COVID-19 communication of health and welfare, savings and pension, stocks and compensation, or recruitment and retention initiatives
   

CATEGORY 32: COVID-19 CHANGE COMMUNICATION

• COVID-19 communication strategies that support organizational change
• May be directed at internal or external audiences, or integrated campaigns
   

CATEGORY 33: COVID-19 SAFTEY COMMUNICATION

• Programs or strategies that focus on improving COVID-19 awareness, understanding and behaviors related to safety and security issues within an organization
• May be directed at internal or external audiences, or integrated campaigns
   

CATEGORY 34: COVID-19 LEADERSHIP COMMUNICATION

• Programs or strategies that help leaders become more effective COVID-19 communicators, improve the quality of leadership communication within an organization, or improve leader knowledge and the ability to use COVID-19 communication as a business driver
• Strategies may include tool kits with speaking notes, videos, games or other tools that help leaders communicate a specific COVID-19 topic, and special publications with information and support for COVID-19 leadership communication
   

CATEGORY 35: COVID-19 MARKETING, ADVERTISING AND BRAND COMMUNICATION

• May include various COVID-19 activities designed to sell products, services, destinations, organizations or ideas to external audiences, and is generally delivered through a variety of communication vehicles and channels
• Strategies for new brands and the repositioning of existing brands in relationship to internal and external audiences
• May include brand characteristics and attributes, changes to corporate identities and design solutions that address the challenges of brand communication (must be more than a logo redesign)
• COVID-19 strategic advertising campaigns designed to build brand awareness, influence opinion, motivate audience behaviors, or sell products and service
• May be directed at internal or external audiences, or integrated campaigns
   

CATEGORY 36: COVID-19 CUSTOMER RELATIONS

• Strategies or ongoing programs targeted at customer audiences that educate, inform, engage or otherwise connect the organization and its employees to the customer during COVID-19
• COVID-19 programs may influence reputation, brand awareness and loyalty, and market position
• May include relationship management, experience standards or appreciation programs, but must be focused on communication and marketing elements
   

CATEGORY 37: COVID-19 MEDIA RELATIONS

• Strategies or ongoing COVID-19 programs that use the news media (includes print, online and broadcast) as the primary channel to reach target audiences and seek to influence awareness, understanding and opinion or motivate action
• Should demonstrate the quality of COVID-19 media coverage and its impact on the organization – quantity of media stories alone is not considered a valid measurement in this category
   

CATEGORY 38: COVID-19 COMMUNITY RELATIONS

• A one-time or an ongoing program that enhances stakeholder understanding of COVID-19 issues affecting business operations within the community served
• Seeks to build trust and credibility with stakeholder groups generally through consultation and other communication-based activities
• Supporting strategies may include formal and informal meetings, town hall discussions, workshops, presentations, open houses, and electronic or printed material
   

CATEGORY 39: COVID-19 GOVERNMENT RELATIONS AND PUBLIC AFFAIRS

• Short- or long-term COVID-19 programs that influence the opinion or actions of government bodies or agencies
• May seek to create awareness, or influence the attitudes and behaviors of decision-makers toward the organization or industry
   

CATEGORY 40: COVID-19 PUBLIC SECTOR/GOVERNMENTAL COMMUNICATION

• COVID-19  programs and strategies specific to government organizations at the municipal, state, provincial, regional, federal, national or international level
• May be targeted to one or more audiences, and include internal, external or integrated communication strategies or programs
   

CATEGORY 41: COVID-19 FINANCIAL COMMUNICATION AND INVESTOR RELATIONS

• Entails COVID-19 strategies, tactics and tools used to share financial data and recommendations with investors and other interested parties
• Includes investor relations functions that integrate finance, communication, marketing and securities laws compliance to enable effective two-way communication between a company, the financial community, and stakeholders
   

CATEGORY 42: COVID-19 ISSUES MANAGEMENT AND CRISIS COMMUNICATIONS

• Programs targeted at external and/or internal audiences that address COVID-19 trends, issues or attitudes that have a significant impact on an organization, such as labor relations, crises, public policy or environmental concerns
• Programs may demonstrate proactive planning and preventative action during an extraordinary event, or show the actions taken to address trends, issues and interest group attitudes that have a major impact on an organization
• May be directed at internal or external audiences, or integrated campaigns
   

CATEGORY 43: COVID-19 CORPORATE SOCIAL RESPONSIBILITY

• COVID-19 programs or strategies that communicate social responsibility and encourage positive actions while building awareness and reputation and positioning the organization as a good corporate citizen
• May be targeted to multiple audiences and influence share price and customer loyalty, retention and recruitment, operational efficiency and increased sales
• Generally long-term and focused on enhancing the well-being of communities and populations through causes such as the environment, energy sustainability, food safety, economic stability, employment, poverty reduction, literacy, education, health, cultural preservation, and indigenous and heritage protection
• May be directed at internal or external audiences, or integrated campaigns
   

CATEGORY 44: COVID-19 NONPROFIT SECTOR COMMUNICATION

• Programs recognizing the particular COVID-19 challenges of the nonprofit sector
• May include multiple internal or external audiences
• Promotes nonprofit organizations or causes
• May be paid projects or pro-bono projects donated to the client by an organization, agency or consultancy; entries will generally have a small budget or none at all
• May be directed at internal or external audiences, or integrated campaigns
   

CATEGORY 45: COVID-19 DIVERSITY, EQUITY AND INCLUSION

• COVID-19 campaigns or programs of work aimed at building a culture of inclusion for an organization with internal or external stakeholders (or both)
• Entries must focus on the COVID-19 communication elements of diversity, equity and inclusion programs, which could include specific topic-based initiatives, special events or wider organizational strategies to advance diversity, equity and inclusion aims
   

CATEGORY 46: COVID-19 MULTICULTURAL COMMUNICATION

• Any COVID-19 strategy or program targeted at more than one internal and external audience with an emphasis on various languages and/or cultural inclusion.
• These COVID-19 programs align internal and external communication strategies, with highly targeted audience demographics and characteristics, demonstrate the full range of communication skills, and showcase multiple areas of expertise such as media relations, employee communication, marketing, branding, crisis management, communication research and measurement.

CATEGORY 47: COVID-19 COMMUNICATION RESEARCH

• Entries in this category recognize the importance of COVID-19 research and measurement as a foundation for strategic communication work and a competency that’s integral to success throughout the career of a communication professional
• Formative research conducted during the initial stages of the strategic COVID-19 communication planning process that benchmarks internal audience opinions or behaviors, profiles the marketplace or internal communication environment in which the organization operates, aligns best practices against organizational needs, or informs strategic direction for internal communication programs
• May include stakeholder analysis, competitive benchmarking, secondary research related to best practices, program or product test markets, and reputation or brand studies
   

CATEGORY 48: COVID-19 COMMUNICATION TRAINING AND EDUCATION

• Entries in this category must demonstrate alignment of learning outcomes to COVID-19 goals and objectives, alignment to specific learning outcomes, theories and practices of educational excellence, and impact outside the classroom
• Training or educational programs delivered to an internal or external audience that help to improve their COVID-19 communication competencies
  • For internal audiences, this may include supervisor/manager/leader training in COVID-19 communication skills, presentation skills and employee ambassador development, in addition to media training, speaker’s bureau training, and other communication disciplines
  • For external audiences, this may include COVID-19 presentations for conferences, university classes, seminars or workshops, as well as media and executive coaching
     

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DIVISION 6: COVID-19 COMMUNICATION SKILLS

The COVID-19 Communication Skills Division includes marketing and communication elements that showcase COVID-19 technical skills such as editing, writing, design and multimedia production. Entries in this division are generally tactical in nature. Entrants must demonstrate strategic alignment, the creative process and measurable results tied to objectives.

CATEGORY 49: COVID-19 SPECIAL AND EXPERIENTIAL EVENTS

• Planning and execution of a special or experiential COVID-19 event for an internal or external audience
  • For internal audiences, this may include employee appreciation events, or events that mark a significant occasion such as an anniversary, internal conference or meeting, or a celebration or special retirement
  • For external audiences, this may include conferences, workshops, anniversaries, official openings, product launches, road shows and customer events
     

CATEGORY 50: COVID-19 DIGITAL COMMUNICATIONS

• Computer-based COVID-19 communication vehicles defined as the end product produced for internal or external audiences, and rely on a digital communication channel for delivery.
• May include electronic newsletters, electronic annual reports, special publications, CDs or DVDs, e-cards, banner ads, buttons, pop-ups and similar material
• Generally one-way COVID-19 communication that offers published content online.
• Electronic and interactive communication channels such as websites, intranets, online stores, blogs, podcasts, social networks such as LinkedIn and Facebook, democratized content networks such as wikis and message boards, micro-blogging sites such as Twitter, content-sharing sites such as YouTube and Flickr, and virtual networking platforms
   

CATEGORY 51: COVID-19 AUDIO/VISUAL

• COVID-19 communication vehicles produced for internal or external audiences using sound, images, video, apps, film, slides, CDs or a combination of these elements
• May include webinars, video, audio, podcasts, PowerPoint or other presentations, infographics, and interactive content and film
• Does not include advertising commercials or websites
   

CATEGORY 52: COVID-19 SOCIAL MEDIA

• Engages internal and external audiences in COVID-19 conversation through social media
• Use of social media to engages internal and external audiences to inform of COVID-19 health risks and/or safety precautions
• Encompasses tools and practices that allow individuals and groups to collaborate and share knowledge and experiences online related to COVID-19
• May use conversation-enabled publishing platforms such as blogs and podcasts, social networks such as Twitter, LinkedIn, Facebook, Instagram and Snapchat, democratized content networks such as wikis and message boards, content-sharing sites such as YouTube and Flickr, enterprise social networks such as Yammer, Stack and Jive, and virtual networking platforms
   

CATEGORY 53: COVID-19 PUBLICATIONS

• COVID-19 publications produced for internal or external audiences in all formats, including hard copy, electronic and online
• May include magazines, blogs, newspapers, newsletters or tabloids, annual reports, books, special publications, brochures and other advertising material, and similar material
   

CATEGORY 54: COVID-19 WRITING

This category includes writing in both print and electronic formats:
 

JOURNALISM

• COVID-19 material in which the news media is the primary communication channel
• May include, but is not limited to, editorials, interpretive/expository articles, news releases, and feature stories
   

CORPORATE WRITING

• COVID-19 material written primarily for use by an organization to inform or educate employees or external stakeholders
• May include recurring features or columns, magazines, newsletters, internal or special publications, stand-alone features, speeches and presentations, executive correspondence, scripts for corporate use, writing for an intranet, internet, internal publications, technical writing, and annual and special reports
   

PROMOTIONAL WRITING

• COVID-19 material written to persuade customers, consumers, employees or stakeholders to adopt a point of view, perform an action, or to purchase goods or services
• May include commercials, advertising, marketing or sales promotion material, advertorials and writing for the web
   

NONPROFIT WRITING

• COVID-19 material written to promote nonprofit organizations, including IABC regional and chapter events
   

SPECIAL PROJECTS WRITING

• COVID-19 educational material, scripts for theatrical use, and other writing projects not covered above
   

CATEGORY 55: COVID-19 CREATIVE DESIGN

• COVID-19 communication projects where design is central to the effectiveness of the vehicle.
• May include cartoons, drawings, paintings, collages, montages, posters, displays, bulletin boards, mobiles, invitations and special signs.
• Work may appear in book and magazine covers, posters, organizational identity (logo), product labels and packaging, direct marketing, 3D materials and illustrations

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